About The House of Elra
Our Story
House of Elra is a small family business that takes pride in bringing you quality items at affordable prices.
Premium customer service and great products have always been our priority, which has allowed us to keep working together and bringing you the best offers available.
When we started in business Rachel had already started an online business and needed help to expand. Initially Elliot had just changed careers and came to help on a temporary basis, while we used a garage as storage and worked from our parents lounge - that was 15 years ago. We have evolved a lot since then, we have an office, extensive storage, and now do Live shows with Live selling on platforms such as Tiktok and Whatnot.
We have some great selling products on the website, but watch our Live shows to see the eclectic mix of quality products, offers and giveaways that we always try to deliver.
One thing that has never changed is that we cannot help ourselves when we source quality products at a great price and we get excited bringing you, our wonderful customers, those deals.
Its only through you all (our customers) that we are still trading and in business, so from the bottom of our hearts, thank you for your support.
Trusted by 12.5K+ Happy Customers!
With over 12,500 reviews and an outstanding 4.9/5 rating, our customers love the quality, deals, and service at House of Elra. Shop with confidence and experience the best!
Our Mission & Vision
Our Mission
House of Elra is driven by a commitment to delivering high-quality fashion, accessories, and gifts while building a shopping experience centered around trust, value, and community. Every product is carefully selected to bring customers the best deals without compromising on quality.
With a passion for live selling and engaging directly with our audience, the goal is to create a space where shopping is exciting, personal, and rewarding.
Our Vision
House of Elra strives to be more than just an online store—it’s a brand built on passion, experience, and a deep connection with customers. From humble beginnings to a thriving e-commerce platform, the vision is to keep growing, evolving, and offering an ever-expanding selection of products. By embracing innovation, staying customer-focused, and always delivering exceptional value, House of Elra aims to become a go-to destination for fashion, accessories, and more.
